Nyah Buelvas
2024 | Fashion
Visual identity
Art Direction
Collateral Design
Nyah Buelvas was born from the desire to restore strength, value, and dignity to handcrafted art. Its ethical fashion proposal celebrates crochet as its signature technique, elevating it into a sophisticated and conceptual universe. Each handwoven piece is unique, a bearer of history, time, and authorship.
Bring power back to the artisan: celebrates the authentic, the human, and the beauty of the imperfectly handmade, from Colombia to the world.
Concept
We started with a clear vision: to project the brand toward internationalization without losing the warmth and authenticity of Colombian craftsmanship. We reinterpreted elements of the avant basic style—its textures, shapes, and patterns—giving them a more luxurious, elegant, and contemporary twist without sacrificing their essence.
Project challenges
The challenge was to craft a brand identity that honored the tradition of crochet while expressing a high-fashion, editorial, and ethical aesthetic. The brand needed to communicate exclusivity, sustainability and artistic expression — with a modern, bold, and sophisticated tone.
Besides, we needed a logo with storytelling, a powerful first sight statement; 4 symbols looked perfect for this: the hand, the leaf, the star, and the stitch; by reimagining and combining them in an unexpected way, we were able to create something truly original, transcending the conventional forms and predictable uses typically seen in the category.
We designed a visual universe that elevates handmade textiles to a high-fashion aesthetic, blending textile artistry with avant-basic influences.
Visual assets showcased in this portfolio include images provided by clients and their collaborators, intended to complement the artistic and conceptual direction of each project. All rights to these images remain with their respective creators.
