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About me

I’m a 29 years old Colombian graphic designer and creative director with a deep passion for crafting brands that don’t just look good but feel intentional. For me, design is a space where strategic thinking and artistic expression collide, where every decision has meaning and every visual tells a story.

My focus has always been branding, a field that allows me to merge my love for conceptual thinking, art direction, and storytelling. Over the years, I’ve collaborated with global and emerging brands, helping them translate abstract ideas into bold, strategic, and emotionally resonant identities.

Previously, I worked as a creative director and consultant, shaping high-end brands across various industries while building my own boutique studio. I’m also passionate about creating opportunities for young women designers through well-paid jobs and strong industry connections.

Currently, I’m freelancing and partnering with studios that value thoughtful design and fearless creativity, while also exploring personal projects that push my creative boundaries, always experimenting, learning, and feeding my infinite curiosity.

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Experience

I’ve crafted brand identities, design and communication projects for different industries, including recognized latin american fashion designers, as well as global names like Dove and Nicky Jam.

La industria Inc.

Freelance designer

Alt Black

Freelance designer

Once86

Creative Director

Art Director

Senior Graphic Designer

Heaven Art

Junior Graphic Designer

Contact

Soulful Branding

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