Huemmens
2024 | Education
Brand Strategy
Visual identity
Social media graphics
creative copy
Web Design
Huemmens, a soft skills academy, was founded with the mission of enhancing our communication abilities—such as assertiveness, charisma, and decision-making—to improve both careers and lives.
Huemmens is a soft skills academy aimed at enhancing the lifestyle of millennials by refining their soft skills.
Concept
A narrative was crafted to celebrate human duality and adaptability, seamlessly merging ancestral wisdom with millennial energy. The result is an identity that feels both rooted and dynamic, reflecting a brand in constant evolution.
Project challenges
It entered the market with a clear vision and a powerful name but needed a cohesive identity that could translate this essence into visuals.
The challenge was to create a brand that combined years of wisdom with youthful energy, striking a balance between corporate and fresh.
The identity had to reflect the complexity of human nature—nothing is simply black or white; individuals, like the world, are made up of shades and nuances.
Visual assets showcased in this portfolio include images provided by clients and their collaborators, intended to complement the artistic and conceptual direction of each project. All rights to these images remain with their respective creators.
